James Walter is the founder and heart beat behind Candid Media, a Scottish communications agency specialising in PR for smaller businesses. Harnessing nearly 20 years experience working for some of the top PR agencies in London and Edinburgh, James has become one of Edinburgh’s best known and highly respected PR professionals. He has a refreshing straight talking approach to PR and a knack of getting results quickly and effectively for SMEs as well as larger companies operating in Scotland.
As an Associate Director for two awards winning agencies, Newgate Communications and Flagship Consulting in London , he has managed PR campaigns for major global brands including Kimberley Clark, BAA, Swiss Air and Sheraton Hotels, as well as helping SME’s and small independent businesses to make a name for themselves.
As the head of a Scottish communications agency specialising in PR for smaller businesses, James has helped build the profile of over 100 SME’s across sectors ranging from property, IT, legal and financial services to travel, tourism, hospitality, food and drink, rural and many more. He also has experience working within the third sector as well as government funded organisations and global corporations. You may have seen Down Syndrome Scotland in the news recently, as we helped change unhealthy and outdated perceptions of the condition. The charity appeared on major TV and radio broadcast programmes including BBC Reporting Scotland, BBC Good Morning Scotland, The John Beattie Show, Kaye Adams Show as well as national a regional publications ranging from the Daily Mail to the Daily Record, Scotsman, Press & Journal and many more. For this campaign alone we reached over 8 million people in under two weeks.
Candid Media has a reputation for achieving excellent results for businesses across Scotland. In just under ten years, the company has generated over £5,000,000 of editorial value for its customers, reaching a global audience of 100 million plus and generating over 10,000 pieces of coverage across broadcast, print and online publications. Candid’s clients are regularly seen in the Scotsman, Herald, BBC online, Daily Telegraph, The Times and many other high profile titles across the UK. Come and follow us on Twitter @Cand1dmedia for all the latest coverage news and visit our services page to find out more about what we can do for you.
Candid Media is based at 13 Perth Street, in the heart of Edinburgh’s city centre.